🚀 Select Club @ Alimentaria & Hostelco 2026: A Milestone for Global Baking Excellence 🥖🇪🇸

The 50th anniversary edition of Alimentaria & Hostelco in Barcelona was an extraordinary event – and the Select Club was proud to be a part of it. At the invitation of the organizers, our community joined this international industry gathering alongside various members, setting powerful impulses for the future of the bakery and confectionery trade.

Inspiring Presentations & Global Insights 🎤

Our members took to the stage to highlight current trends and innovative techniques in several engaging expert presentations. A particular highlight was the Future Chats, which offered a unique look beyond borders: Under the moderation of Günther Koerffer (Sweden), members Pao Chun Wu (Taiwan), Rogério Shimura (Brazil), and Elisabete Ferreira (Portugal) discussed global challenges and visions for our industry. This exchange made it clear: despite different cultural influences, our passion for the craft is the universal language that connects us all. 🌍💬

Strategy & Community: The Select Club Meeting 🤝

Behind the scenes of the busy trade fair, the club gathered for its internal meeting. The focus was on personal dialogue and the strategic direction for the coming years. It is precisely this mix of professional expertise and deep collegiate trust that makes the Select Club so unique.

The Emotional Highlight: Our New Members 🏅✨

The climax of the event was undoubtedly the official Medal Ceremony, where we ceremoniously welcomed two outstanding personalities into our circle:

• Josep Pascual: A true authority in the craft, who shared a very special moment with us following the ceremony. Together with his wife, he gave an impressive performance on the dance floor, showing us that true mastery goes hand in hand with a great joy for life. 🕺💃

• José Roldán: An exceptional master baker whose dedication and profound expertise will from now on enrich our club. We are honored to have his talent and spirit in our community. 🥐✨

¡Bienvenido al Select Club, Josep and José! It is a privilege to have you in the family.

Conclusion: An Unforgettable Experience ✨🍷

The crowning finale of an intense day was a joint dinner where the day's experiences were celebrated in a relaxed atmosphere. We return home with new ideas, strengthened global connections, and a clear vision.

A heartfelt thank you goes to Alimentaria & Hostelco for the invitation to this magnificent anniversary edition. 🥖🚀